After three weeks of stress, debates, learning and trials and errors, the AdWords campaign is finally over. Our results, though resulting in over 1,000 clicks leave me with a sort of bitter taste in terms of our Click-Through-Rates (just 0.22%). The reason? Our graphs show we could have done better with our last week even having a CTR of 1.83%. Of course every end is a chance for reflection, so here it goes: What could we have done different? Probably many things that I will discuss in some future posts. Before I do that, let me introduce you to my team and our project.
I started this week with my first guest post for startupSQUARE, a small, dedicated group of entrepreneurs and coders who are in the process of building a web app to help entrepreneurs find co-founders for their projects. They're interested in solving problems and having a positive impact on the startup community, and I am delighted to be able to help them out with what I can.