The sellout

“That’s the problem with history, we like to think it’s a book—that we can turn the page and move the fuck on. But history isn’t the paper it’s printed on. It’s memory, and memory is time, emotions, and song. History is the things that stay with you.”
― Paul Beatty, The Sellout


Look. Think. Live. 19.



Journey Through the Largest Cave in the World. Sơn Đoòng Cave — the largest in the world— wasn’t discovered until 2009. *** How to be confident with the school of life. *** What makes art valuable? Is it love? Rivalry? Or just big business?


Branding once meant logos. Today it means everything. The brand is undergoing a paradigm shift. It’s no longer a mark. It’s not even a voice. It’s an intelligent entity, a personality, an algorithm capable of learning. *** People are storytellers by nature, but we’re discrete in the ways in which we tell those stories. Something in the way each of us developed has enabled us to share our perspective in unique ways.


No matter how refined your palate may be, a cook who lacks good basic knife skills is a liability in the kitchen. These videos will help.*** Why I travel alone as a married woman. I do wonder if the roles were reversed, would my husband receive the same level and intensity of questioning? I imagine not. Extended business trips are par for the course for men, from seafaring Vikings to modern-day executives. People are not yet accustomed to women occupying the same roles, and I suppose it undermines their expectations of how a wife should behave.

New media era



Rise of the neo-generalist


“The neo-generalist defies easy classification. They are tricksters who traverse multiple domains, living between categories and labels. Encompassing rather than rejecting, the neo-generalist is both specialist and generalist. A restless multidisciplinarian who is forever learning. They bring together diverse people, synthesising ideas and practice, addressing the big issues that confront us in order to shape a better future.”


“The Neo-Generalist” by Kenneth Mikkelsen and Richard Martin

The Modern Data Scientist

It’s difficult being a data scientist these days.

Zara marketing campaign – Hypothetical case study