Co-creation and motivation

A similar approach is suggested by Arnould and Thompson (2005), who propose that, in post modern culture, individuals are engaged in a constant task of negotiating meanings from lived and mediated experience as they endeavor to construct and maintain their identity. As part of the resources for this task they utilize the symbolic meanings of their experiences. It is presumed that co-production experiences can be a pre-eminent source of mythic and symbolic resources through which people construct narratives of identity. 

Etgar, 2008 – A descriptive model of consumer co-production process

Advertisements

Your opinion

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s