There is a lot of debate and confusion as to what is meant by “value” in the world of business. This quote from Aaron Schildkrout for Fast Co.Labs.

Value is created by fulfilling deep desires and solving deep problems. This is what gets the people moving, what gets them to pull out a credit card, to tell all their friends, to come back day after day to consume your content and your ads, and move your little icon to their home screen and tap it more than all the others.

Value-Driven Product Development: Using Value Propositions To Build A Rigorous Product Roadmap (Part 2)


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