Big Data – Smog of Numbers

“Big data creates a smog of numbers, and knowing how to tap into the right big data will define the differences between businesses that excel and businesses that choke,” says Rex Briggs, a bestselling author and founder of Marketing Evolution.“Big data is actually the confluence of three forces: real-time data, big data, and automation. Taken together, the change is the ability to discover, in real-time, which messages are working best with which people, in which context, in which media, and optimize accordingly.”

4 Marketing Analytics Tools That Are Shaping the Industry – Jean Spencer

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