The four levels of creativity

Bojon Gourmet

I like this elegant explanation of different levels of creativity. We often only think of the highest level as actual creativity, but we forget about the other forms.

Level 1. Doing. Organizing my herbs and spices. Motivated by productivity. Purpose – getting things done.

Level 2. Adapting. Embellishing a ready-made meal. Motivated by appropriation. Purpose – make things my own.

Level 3: Making. Cooking with a recipe. Motivated by asserting my ability or skill. Purpose – make things with my own hands.

Level 4: Creating. Dreaming up a new dish. Motivated by inspiration. Purpose – express my creativity.

Adapted from  Sanders and Stappers (2008) – Cocreation and the new landscape of design


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