About me

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carmen.c.neghina@gmail.com

+31 655 875 270


I am currently the intelligence guardian at StudyPortals. In my role as the Head of the Intelligence team, I gather valuable knowledge about the students visiting StudyPortals websites, their background, interests and motivations and keep track of trends in internationalization and student mobility.

I am curious about marketing, communication, and data analytics. I have a background in international communications management, public relations, marketing and research and a PhD in value cocreation. My interests mostly lie in understanding how people think, feel and behave, what data can tell us about consumer behavior and attitudes, and generally how the economy works. I also like to teach and coach, create and deliver presentations and generally talk to people who have similar ideas. I also enjoy rock climbing, blogging, and lindy-hop.

I set out this blog as a way of keeping track of some of the ideas I come along, and of making my own work more widely accessible. For my fashion-oriented blog, you can have a look at Alpha Women Rule.

Some longer term plans involve:

* climb hard

* give a TED talk

* travel the world.

If you want to say hello, you can always email me at carmen.c.neghina@gmail.com.


EXPERIENCE

EDUCATION INTELLIGENCE SPECIALIST – StudyPortals (2015 – now)

PHD CANDIDATE  – Open University & Institute for Management Research (Radboud University) (2010 – 2014)

Value cocreation in service interactions: a consumer perspective

STUDENT ASSISTANT – Operations Management (MSc course, Radboud University) (2009-2010)

INTERNATIONAL BRAND PR INTERN – PUMA AG (2008-2009)


EDUCATION

MSC in BUSINESS ADMINISTRATION (MARKETING) – RADBOUD UNIVERSITY, NIJMEGEN (2009-2010)

The importance of fit in the evaluation of brand extensions (Master thesis)

BA in INTERNATIONAL COMMUNICATION MANAGEMENT – INTERNATIONAL UNIVERSITY IN GERMANY, BRUCHSAL (2006-2009)

Communication in the brand public relations department: A PUMA AG case study (Bachelor thesis)


PUBLICATIONS

English-taught bachelor programmes, EAIE (2017)

Ambidexterity of employees: the role of empowerment and knowledge sharing, Journal of Knowledge Management (2017)

Consumer motives and willingness to cocreate in professional and generic services, Journal of Service Management (2017)

Value cocreation in service interactions: dimensions and antecedents, Marketing Theory (2014)

Data-driven services marketing in a connected world, Journal of Service Management (2013)

“Vooral jonge consumenten willen samenwerken om producten te verbeteren,” Limburg Onderneemt, March 2014


EVENTS

The Online, Open and Flexible Higher Education conference (2015) – Preparing for the future – flexible approaches to adult learning

Leading the way in international admission and recruitment (2015) – The World’s top 1000 universities through Student Eyes – how are you seen?

Leading the way in international admission and recruitment (2015) – Foundation Programmes: An $825 million market on the rise

The European Conference on Education (2015) – Adult and lifelong learning workshop

Australia and New Zealand Marketing Academy (2014) – What motivates consumers to cocreate? Comparing professional and generic services

International Research Symposium on Service Excellence in Management (2013) – Value cocreation in service interactions: dimensions and antecedents

Organizational Knowledge and Learning Conference (2012) – Cocreation dimensions in service encounters: a dyadic perspective


IN THE PRESS

Washington Post (October, 2015) – 5 things the U.S. could learn from Europe

University World News (October, 2015) – Growing pathways to study abroad

Evolllution (October, 2015) – What Will It Take for the US To Be a Global Leader in Pathway Programs?

The Pie News (September, 2015) – Overseas students in Ireland most satisfied in Europe

Study International News (September, 2015) – Irish Universities Come Top in International Student Satisfaction

The Local France (September, 2015) – Foreign students rank France ‘worst in Europe’

Iowa Press Citizen (July, 2015) – Iowa schools responding well to international applicants

Education Dive (June, 2015) – US lags in responsiveness to prospective international students

Evolllution (June, 2015) – Simplified Enrollments and Improved Communication Central to Global Competitiveness


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